mmcc
Mar 29, 08:46 AM
Yes, the App Store can give you exposure, but you still have to market and sell your solution for people to find you or want you. Plus, the AppStore is one outlet and your other outlets should never be abandoned.
Yes, but you can't have it both ways. A successful Mac App Store from your perspective means more Apple customers use it to find apps. In my experience to date, this means those other "outlets" become less and less profitable. Marketing is a numbers game and a major disruption like the Mac App Store can quickly shift those numbers to the negative. In my case it is no longer profitable to maintain some of those "other outlets".
Here's a specific example: Google AdWords. Before the Mac App Store opened, many customers gravitated first to Google search to find an app. I would pay for AdWords placement and if I got a click-through I could be assured that my website exclusively captured the attention. Yes, my app still had to be good enough to capture a sale but at least there were no other competitors there -- and no freebie alternatives (except for demos/trials).
The same strategy no longer works with the Mac App Store. First, the traffic in Google search is reduced as more Apple customers gravitate to the Mac App Store first. My conversions costs showed a clear trend upward as soon as the Mac App Store opened (other competitors in my app space have also dropped away from AdWords indicating similar escalating conversion costs). Furthermore, if I try to drive customers to the Mac App Store to buy, to increase my exposure therein, I incur the AdWord conversion costs, plus the 30% to Apple and a reduced price in the Mac App Store to compete in the race to the bottom. Clearly AdWords is a losing strategy in this case.
However... you're point on price is one to be considered. If you want to get impulse buys, you have to be impulsed priced.
That's fine if the volume was worthwhile. What I am saying is that impulse buy volume is NOT there at any price to even approach what I was making in my market space before. I've been in the #1 spot for my category and it was not a windfall.
I say again, the Mac App Store has depressed the sales volume and gross in my category for everyone. This is not a success in the sense of encouraging a vibrant and growing Mac software market. I felt that before the Mac App Store opened that the Mac software market was reaching a critical mass and that developers found it increasingly attractive. The Mac App Store has crushed that IMO and I am not sure it will return unless Apple makes huge percentage gains in the traditional PC market (and recent trends show it is leveling off).
Please don't take me wrong... I'm not saying you're wrong... just pointing out that the AppStore does not guarantee anything if you don't have good sales and marketing behind it. Also, you have to have software people want.
How exactly would you suggest to market in the Mac App Store? I can't buy ad placement. Lowering my price to 99 cents hasn't given me exposure. I need some (ethical) ideas. :p
Yes, but you can't have it both ways. A successful Mac App Store from your perspective means more Apple customers use it to find apps. In my experience to date, this means those other "outlets" become less and less profitable. Marketing is a numbers game and a major disruption like the Mac App Store can quickly shift those numbers to the negative. In my case it is no longer profitable to maintain some of those "other outlets".
Here's a specific example: Google AdWords. Before the Mac App Store opened, many customers gravitated first to Google search to find an app. I would pay for AdWords placement and if I got a click-through I could be assured that my website exclusively captured the attention. Yes, my app still had to be good enough to capture a sale but at least there were no other competitors there -- and no freebie alternatives (except for demos/trials).
The same strategy no longer works with the Mac App Store. First, the traffic in Google search is reduced as more Apple customers gravitate to the Mac App Store first. My conversions costs showed a clear trend upward as soon as the Mac App Store opened (other competitors in my app space have also dropped away from AdWords indicating similar escalating conversion costs). Furthermore, if I try to drive customers to the Mac App Store to buy, to increase my exposure therein, I incur the AdWord conversion costs, plus the 30% to Apple and a reduced price in the Mac App Store to compete in the race to the bottom. Clearly AdWords is a losing strategy in this case.
However... you're point on price is one to be considered. If you want to get impulse buys, you have to be impulsed priced.
That's fine if the volume was worthwhile. What I am saying is that impulse buy volume is NOT there at any price to even approach what I was making in my market space before. I've been in the #1 spot for my category and it was not a windfall.
I say again, the Mac App Store has depressed the sales volume and gross in my category for everyone. This is not a success in the sense of encouraging a vibrant and growing Mac software market. I felt that before the Mac App Store opened that the Mac software market was reaching a critical mass and that developers found it increasingly attractive. The Mac App Store has crushed that IMO and I am not sure it will return unless Apple makes huge percentage gains in the traditional PC market (and recent trends show it is leveling off).
Please don't take me wrong... I'm not saying you're wrong... just pointing out that the AppStore does not guarantee anything if you don't have good sales and marketing behind it. Also, you have to have software people want.
How exactly would you suggest to market in the Mac App Store? I can't buy ad placement. Lowering my price to 99 cents hasn't given me exposure. I need some (ethical) ideas. :p
Blue Velvet
Apr 27, 01:47 PM
Too much stupidity, too much pride in dumb ignorance and crass contrarianism... and not nearly enough time. Transpeople are clearly trouble; grabbing a quiet burger and wanting to take a pee, all alone like that. Obviously a provocation deserving public ridicule and a beating. Look at the way she cruelly swung her jaw at that poor girl's fist... and then faked a seizure. Despicable.
DoFoT9
Aug 11, 06:53 PM
^^ is 200mhz really that important :p
miles01110
Sep 12, 08:32 AM
http://www.apple.com/de/quicktime/win.html
bottom left of page
Ooh....nice find, the movies shown there are terrible though :-)
bottom left of page
Ooh....nice find, the movies shown there are terrible though :-)
more...
Aeolius
Oct 14, 10:17 AM
...it's time to move forward and discover the "future" that we all used to dream about. Floating cars, modern structures...
arteries of heart diagram.
more...
arteries of heart diagram. arteries of heart diagram. arteries of heart diagram. Lummi. Apr 5, 11:43 AM
arteries of heart diagram. Arteries Of Heart Diagram. Arteries Of Heart Diagram. Noisemaker. Apr 22, 07:49 PM. No, he and like 7 others left Engadget
more...
Diagram of the heart showing
heart diagram. circulatory
more...
arteries of heart diagram.
arteries of heart diagram. arteries of heart diagram. arteries of heart diagram. Abstract. Feb 28, 06:09 PM
more...
arteries of heart diagram.
arteries of heart diagram.
more...
arteries of heart diagram.
heart
more...
diagram
Heart disease and coronary
arteries of heart diagram.
ThePoach
Jul 21, 02:52 PM
Seems Apple just keeps on digging themselves deeper and deeper. First they tell their customers to just "deel with it" about the antenna issue.. then they say it's an arroneous calculation of the signal bars (that was a funny one since the bars are now "accurate" and shows how bad AT&T really is lol). Now they are trying to divert the focus of their antenna design flaw by pointing the finger at the other phones., and btw were was the video test of their own iphone? Perhaps if they were more sincere and honest about their own issues then nobody would mind as much.. it's the undercoating and deception that people do not like; )
more...
dicklacara
Jul 21, 11:38 AM
.
Here's a post at another site that saya it best:
bbrewer 1 hour ago
2 people liked this.
Antenna-gate was a non-issue to start with. If anything it may end up helping Apple meet demand at some point. Right now they are not able to make them fast enough anyway.
The external antenna is great. You won't drop a call no matter how you hold it if you have a decent signal. If you are in a weak signal area, you might not even have a signal on another phone. Of the iPhone 4, if you have one bar, avoid touching the strip near the bottom of the left side. If you can tie your own shoes, you can probably manage this. Or get a (free) case. Gee, what a crisis.
http://digitaldaily.allthingsd.com/20100721/apple-earnings-no-better-antennagate-deodorant-than-success/#comments
.
Here's a post at another site that saya it best:
bbrewer 1 hour ago
2 people liked this.
Antenna-gate was a non-issue to start with. If anything it may end up helping Apple meet demand at some point. Right now they are not able to make them fast enough anyway.
The external antenna is great. You won't drop a call no matter how you hold it if you have a decent signal. If you are in a weak signal area, you might not even have a signal on another phone. Of the iPhone 4, if you have one bar, avoid touching the strip near the bottom of the left side. If you can tie your own shoes, you can probably manage this. Or get a (free) case. Gee, what a crisis.
http://digitaldaily.allthingsd.com/20100721/apple-earnings-no-better-antennagate-deodorant-than-success/#comments
.
vendredi
Apr 25, 03:35 PM
Is it just me, or does the back of the iPhone look like the iPod touch (like recent rumours claimed)?
By the way, it would be moronic for Apple to use 4s instead of 5. They used 3Gs simply because you can't have an iPhone 3G and then a successor named iPhone 3.
By the way, it would be moronic for Apple to use 4s instead of 5. They used 3Gs simply because you can't have an iPhone 3G and then a successor named iPhone 3.
more...
wyatt23
Jan 12, 01:35 AM
I'm sure you're not a journalism professional. I don't think the point of this should be whether it was funny or not. Fine, you found it funny, others didn't, that's the nature of jokes. The point is: the press observes. One cannot observe something without influencing it or changing it in some, at least, small way. But it is not the business of the press *to set about to* change or influence that which they observe.
i'm not a journalism professional, i'm an electrical engineer major (about to graduate). something like this is funny. yes it's disruptive. did it cost millions to companies? doubtful. Perhaps security should be better. Allowing a few people to easily ruin presentations and shut down walls of displays is an absurd thought. that shouldn't be able to happen at an event of this size. perhaps, a company should be aware of cheap hacks that can foil their displays. it was stated on this thread the rs-232 ports are designed for features like this. use em.
ban the individual jerk(s) that did this. not the whole blog.
i'm not a journalism professional, i'm an electrical engineer major (about to graduate). something like this is funny. yes it's disruptive. did it cost millions to companies? doubtful. Perhaps security should be better. Allowing a few people to easily ruin presentations and shut down walls of displays is an absurd thought. that shouldn't be able to happen at an event of this size. perhaps, a company should be aware of cheap hacks that can foil their displays. it was stated on this thread the rs-232 ports are designed for features like this. use em.
ban the individual jerk(s) that did this. not the whole blog.
hob
Jan 9, 02:04 PM
:mad: I just refreshed before you said that and I saw that too. Ah, well. We don't know any details so the wait isn't completely lost.
Still, that's pretty annoying... I'd only uncovered one of those two out of my own stupidity...
Still, that's pretty annoying... I'd only uncovered one of those two out of my own stupidity...
more...
robbieduncan
Apr 26, 10:53 AM
Y
P.S. The box surrounding the up/down buttons is baboon-ass ugly.
What box? Not seeing one here (Firefox 4 on Windows Vista at work)
P.S. The box surrounding the up/down buttons is baboon-ass ugly.
What box? Not seeing one here (Firefox 4 on Windows Vista at work)
Harpoon Spoon
Apr 25, 03:20 PM
Hmmmm.... It looks like an iPhone 4 with a paper screen glued / taped to the front of it to simulate a screen...
more...
ipodtoucher
Apr 11, 12:36 PM
I purchased a stay at this Castle. I hope the wife likes it.
I'm reminded of Little Britain hahahaha "Maybe I did and Maybe I didn't"
http://dild.net/files/thumbnails/Little_Britain_-_Scottish_Hotel__3.jpg
I'm reminded of Little Britain hahahaha "Maybe I did and Maybe I didn't"
http://dild.net/files/thumbnails/Little_Britain_-_Scottish_Hotel__3.jpg
wpotere
Apr 13, 11:07 AM
Very simple. The way MOSSAD has done it for decades on El Al planes. 2 armed Sky Marshals on the plane. Problem solved. And it's cheaper and less intrusive.
Great, a shoot out on a plane loaded with innocent bystanders. :rolleyes:
Great, a shoot out on a plane loaded with innocent bystanders. :rolleyes:
more...
keysersoze
Nov 16, 03:55 PM
AMD does not have the ability to produce enough chips. Period. They have sold their soul to Dell, and Dell will suck them bone dry.
Not gunna happen.
Not gunna happen.
snowmoon
Oct 6, 01:41 PM
Verizon Still SUCKS over ATT though mainly for two reasons A. They Cripple the phones beyond belife and 2 there lovely UI is disgusting
Don't forget non-simultaneous voice and data. You can not look up something while on a call.
Don't forget non-simultaneous voice and data. You can not look up something while on a call.
more...
Eraserhead
May 7, 02:47 AM
Not sure what's medically relevant about owning or not owning a gun, but still, why penalize a doctor for asking and not, say, a teacher, clergyman, mechanic, dry cleaner, etc.? It doesn't make any sense.
Because guns are dangerous, and people who are mentally unstable shouldn't be allowed to have them.
Exactly the same applies to driving.
Because guns are dangerous, and people who are mentally unstable shouldn't be allowed to have them.
Exactly the same applies to driving.
OllyW
Mar 16, 10:49 AM
What difference does it make if one Android device outsells the iPhone? Many of the features are in the OS, not the hardware.
Because when he focuses on one device, Apple 'win'.
Because when he focuses on one device, Apple 'win'.
MacinDoc
Sep 12, 12:28 AM
It's a start. What's tricky is the execution itself. Other studios will join the bandwagon like they did with music store.
Maybe, but to impact the market, you need a critical mass. Didn't iTMS have 200,000-300,000 songs when it opened?
It's not just thinksecret that's reporting this.
Who else is? Anyway, my point was more that if Disney is all the iTunes Movie Store has to offer, it will look like a huge marketing failure, and the media will feed on it... If it's true, expect predictions of Apple's pending demise on Wednesday...
Maybe, but to impact the market, you need a critical mass. Didn't iTMS have 200,000-300,000 songs when it opened?
It's not just thinksecret that's reporting this.
Who else is? Anyway, my point was more that if Disney is all the iTunes Movie Store has to offer, it will look like a huge marketing failure, and the media will feed on it... If it's true, expect predictions of Apple's pending demise on Wednesday...
NebulaClash
May 4, 08:56 AM
Finally... They realized the word "Magic" is childish.
"Magic" appeals to children as well as those of us who can still look at the world in child-like wonder. That's a gift, not a curse, and I'm glad Apple still markets the iPad as magical. It is.
"Magic" appeals to children as well as those of us who can still look at the world in child-like wonder. That's a gift, not a curse, and I'm glad Apple still markets the iPad as magical. It is.
wyatt23
Jan 12, 01:35 AM
I'm sure you're not a journalism professional. I don't think the point of this should be whether it was funny or not. Fine, you found it funny, others didn't, that's the nature of jokes. The point is: the press observes. One cannot observe something without influencing it or changing it in some, at least, small way. But it is not the business of the press *to set about to* change or influence that which they observe.
i'm not a journalism professional, i'm an electrical engineer major (about to graduate). something like this is funny. yes it's disruptive. did it cost millions to companies? doubtful. Perhaps security should be better. Allowing a few people to easily ruin presentations and shut down walls of displays is an absurd thought. that shouldn't be able to happen at an event of this size. perhaps, a company should be aware of cheap hacks that can foil their displays. it was stated on this thread the rs-232 ports are designed for features like this. use em.
ban the individual jerk(s) that did this. not the whole blog.
i'm not a journalism professional, i'm an electrical engineer major (about to graduate). something like this is funny. yes it's disruptive. did it cost millions to companies? doubtful. Perhaps security should be better. Allowing a few people to easily ruin presentations and shut down walls of displays is an absurd thought. that shouldn't be able to happen at an event of this size. perhaps, a company should be aware of cheap hacks that can foil their displays. it was stated on this thread the rs-232 ports are designed for features like this. use em.
ban the individual jerk(s) that did this. not the whole blog.
dabear
Apr 29, 04:11 PM
I noticed on an aforementioned wikipedia page that Samba was removed...
Does this mean I cannot connect to a linux server via smb:// ???
Not everything is a windows workgroup... :(
I mean I guess it's not a huge deal since I can ssh in, but I liked mounting it as a volume from finder.
Apple invented their own software for interfacing with the smb protocol (and v2 of the protocol). The samba version included in OS X is horribly outdated, and the shift is most probably due to the new license of Samba (was gpl v2, is now GPL v3).
So you can still connect via the smb:// protocol :)
Does this mean I cannot connect to a linux server via smb:// ???
Not everything is a windows workgroup... :(
I mean I guess it's not a huge deal since I can ssh in, but I liked mounting it as a volume from finder.
Apple invented their own software for interfacing with the smb protocol (and v2 of the protocol). The samba version included in OS X is horribly outdated, and the shift is most probably due to the new license of Samba (was gpl v2, is now GPL v3).
So you can still connect via the smb:// protocol :)
toothpaste
Apr 7, 10:48 PM
Just collected this...
Applaud the choice! Type or specs?
Applaud the choice! Type or specs?
sikuss
Apr 8, 07:28 PM
Refurbed iPad1 after I gave my previous ipad to my grandmother to use
http://i.zdnet.com/blogs/apple-ipad-official-04.jpg
http://i.zdnet.com/blogs/apple-ipad-official-04.jpg
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